It all started when...

I had my first baby, Aram. I wanted to make sure my son would have a healthy relationship with food and an adventurous palette. When it came time to start feeding solids, I had so many questions and was concerned with the added sugars and preservatives found in the existing pre-made baby food options available. I wanted my baby to experience and love the taste of fresh, natural foods and set out to make it all from scratch. 

Preparing his food was a lot of work, but lucky for me, Aram was a happy puree eater and would try anything.  My freezer was a huge help at this time, and I used it to take advantage of my favorite shortcuts - frozen cubes of puree, mixed veggies and rice packs were life savers to me. Then I had my second baby, Ellias. While his older brother was a puree eater, Ellias only wanted to feed himself and did not like mushy food.  There was even less in the market for him, and I had to work harder to make sure he was eating a variety of foods.  

I knew there had to be an easier way for moms and dads to feed their kids ‘real’ baby food. This is when I started my FoodieKid journey. Setting out to develop a fresh-frozen solution for babies of any age, I enlisted the help of RD and Pediatric Nutritionist, Nicole Silber and an amazing set of industry experts as advisors, and we were on our way.

I could not be more excited to bring Simple Starters to your family table. 

Happy feeding,

Christine

Founder, FoodieKid